DigiGhetto

Formed in 2019 in Chengdu, China, DigiGhetto is a six-member rap group consisting of MAC OVA SEAS, ASEN, THOMEBOYDONTKILL, TOYOKI, MULA SAKEE, and KIV. They quickly rose to prominence in the Chinese hip-hop scene with their dynamic presence and unique blend of Mandarin and local dialects.

Origins and History

DigiGhetto, a trailblazing rap group from Chengdu, was conceived in 2019. They are renowned for their inventive fusion of Mandarin and local dialects, which has captivated both local and international audiences.

Their rise to prominence was swift, largely due to their dynamic and cohesive performances. Each member brings a unique flair that enhances the group’s collective impact.

First Album

DigiGhetto’s debut album, “Digi Tape,” released in 2022, was a major milestone for the group. The album featured a collection of tracks that highlighted their diverse musical talents and quickly gained traction with over ten million streams. It solidified their presence in the Chinese rap scene and was a cultural phenomenon, leading to a sold-out tour and numerous awards, including QQ Music’s Hip-Hop Fusion Awards for Most Popular Hip-Hop Group of the Year​.

DigiGhetto and International Success

The group has achieved international acclaim, performing in the US and Europe. They have a significant social media following and have collaborated with Warner Music China, further boosting their global reach​.The group’s international tours have been particularly noteworthy.

DigiGhetto has performed in major cities across the United States and Europe, including New York City, Los Angeles, and London. Their participation in the CCURRENTT festival, a multi-city contemporary Chinese music and arts festival organized by Live Nation and Twenty Eight Group, further solidified their global presence. This festival featured top Chinese acts and brought DigiGhetto to international audiences.

Members of DigiGhetto

• MAC OVA SEAS: from Jiangyou, Sichuan province
  • MAC OVA SEAS:Known for his participation in “The Rap of China” in 2020, He brings a dynamic presence to the group and has been pivotal in their international tours.
• ASEN: From Enshi, Hubei province,
  • ASEN is noted for his lyrical depth and versatility. His work resonates with a wide audience, both in China and abroad.
• THOMEBOYDONTKILL: A Chengdu local
  • THOMEBOYDONTKILL: Often referred to as a ‘music genius’ by the Chinese press. His creativity and unique sound have earned him a dedicated following.
• TOYOKI: Originating from Liangshan, Sichuan province,
  • TOYOKI: Adds a distinctive flavor to the group’s music, contributing significantly to their collaborative efforts.
• MULA SAKEE: Representing the ‘Heavenly Flow’
  • MULA SAKEE: Toured Europe and collaborated with various international artists, enhancing the group’s global appeal.
• KIV: From Zhuhai, Guangdong province,
  • KIV: His contributions are vital to the group’s success, both in terms of lyrical content and overall group dynamics.

Impact

DigiGhetto’s impact extends far beyond their music. They have been instrumental in promoting Chinese hip-hop on a global scale, showcasing the unique blend of traditional Chinese elements with modern rap. This has helped in bridging cultural gaps and bringing greater awareness and appreciation of Chinese music and culture to international audiences. Their influence within China is equally significant. They popularized hip-hop in regions where the genre was previously underrepresented, contributing to the genre’s growing popularity and acceptance.

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